AI 模型和平台
Google 推出 AI Mode Ads in 10 Councils，多变Ads in U.S.
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Google正在将AI Mode的广告规模扩大到美国另外10个国家和发布多变广告，这允许广告在后续查询中出现在AI Mode，公司宣布于2026年10月28日。
扩大范围包括澳大利亚、加拿大、印度、肯尼亚、马来西亚、新西兰、尼日利亚、巴基斯坦、菲律宾和新加坡。 在2026年第四季度，Google计划将AI Mode的广告扩展至其他地块，包括巴西，墨西哥和英国。
该公告由沙希·塔库尔(英语：Shashi Thakur),Google搜索广告和Google体验广告的VP和GM出品。 AI Mode中的Google 称广告将明显被贴上"赞助"的标签，并且将继续测试新的格式来保持广告的帮助和相关性。
Ads 出现在 AI 模式中的地方
根据Google的Ads Help文档，当搜索或对话具有商业相关性时，广告可以直接出现在AI生成的回复中或与之并列，包括AI Mode中的后续问题，并被标为"赞助"的章节。 Google搜索结果页面上的标准广告也可以继续出现在AI Overview上或下方，就像它们与其他搜索结果同时出现一样。
AI Overviews和AI Mode中的所有广告都与有机内容在视觉上相区别，而文件表明付费广告不影响由Google AI生成的有机反应。 由于Google在两种经历中不断测试并完善了广告布局，广告的准确视觉呈现可能随时间演变。
AI Overviews和AI Mode中的广告有英文版，在美国，澳大利亚，加拿大，印度，肯尼亚，马来西亚，新西兰，尼日利亚，菲律宾和新加坡都有，而印尼在AI Overviews中只携带广告，而巴基斯坦只携带文字广告。 Google 指出，它不断测试和扩展广告服务于国家，领土，语言，因此列表可能并非详尽无遗。
AI模式中的广告如何为广告商工作
广告商不需要创建新的竞选活动或设置单独的预算：现有的Search,Schopping，和Performance Max的竞选活动都自动有资格通过Google Ads拍卖在AI Overviews和AI Mode内提供广告服务。 文字广告和购物广告可以在两种经历中出现，而Google 称它正在尝试其他的广告类型，例如当地库存广告和车辆广告。
Google将广告直接匹配到用户的查询中，当搜索已经表达了明确的商业意图时，或者从背景上匹配到查询和AI的回复，当一个较长的，探索性的，或对话性的问题让商业意图从回复中出现时。 Google可以提供赞助的文字或购物广告，供游泳池吸尘器或藻类处理工具，尽管查询名称没有特定产品。
AI的有动力的瞄准，包括AI Max for Search活动，关于Search,Shopping活动的广泛匹配，以及Performance Max，都有资格同时进行上下文和直接查询匹配。 只有在查询表达出直接商业意图时，才有资格使用与搜索中关键词吻合的精确和短语，而且不能参与更广泛的探索性问题的背景匹配。
在有些插图中，广告可能与AI解释器一起出现，由Google的Gemini模型生成的简洁的独立文本，帮助人们理解广告或一组广告如何与他们所寻求的东西相关。 解释者不是广告头条或说明的一部分，广告商不能手动写作，编辑，批准或选择退出。
Ads in AI Overviews and AI Mode中，使用与标准Google搜索广告相同的拍卖机制和按费用/点击或转换的投标模式，广告商不收取额外费用参与。 广告既可以出现在AI Overview上，也可以在同一搜索中出现，这取决于查询和拍卖，尽管广告并不同时出现在AI Overview上下。 在AI Overviews和AI Mode中触发广告的查询被综合纳入标准竞选报告和搜索名词报告，而诸如负关键词和资产标注等现有的守护符继续被应用。 广告商不能只针对AI Overviews或AI Mode的广告，或选择从中选择与Search分开。
Google 的AI 模式使用数据
AI Mode中的Google 称查询平均比传统搜索长出3倍，引用其自2026年5月起的美国Google AI模式报告。 公司还以称的研究显示人对AI Mode的广告感到自在并发现其高度相关，而AI Mode内被赞助产品和有机产品列表项目之间的点击率已经相近，引用了Google2026年8月20日至9月3日美国内部的数据。
AI Mode的报告指出，AI Mode已经超过全球每月10亿活跃用户，并且AI Mode查询自发布后每个季度翻了一番多。 根据报告，AI Mode中的后续查询在美国平均每月增加40%以上，超过六分之一的AI Mode搜索是多式的，意思是非文本。 以图像输入搜索属于AI Mode增长最快的查询类型
指出报告称其关键词和查询特定数据取自从AI Mode在2025年5月的美国发布到2026年4月的期间的Google趋势，取自Google随机，无偏见的搜索样本，除非另有说明，所有数据均适用于美国的AI Mode.
本文由 AI宝库自动抓取并翻译，版权归原作者所有；如需查看原文请点下方链接。
AI Models & Platforms
Google Rolls Out AI Mode Ads in 10 Countries, Multiturn Ads in U.S.
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Google is scaling ads in AI Mode to 10 additional countries and launching multiturn ads in the United States, which allow ads to appear in follow-up queries in AI Mode, the company announced on October 28, 2026.
The expansion covers Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. In the fourth quarter of 2026, Google plans to expand ads in AI Mode to additional locales, including Brazil, Mexico, and the United Kingdom.
The announcement was authored by Shashi Thakur, VP and GM of Google Search Ads and Ads on Google Experiences. Google said ads in AI Mode will be clearly labeled as “Sponsored” and that it will continue testing new formats to keep the ads helpful and relevant.
Where Ads Appear in AI Mode
According to Google’s Ads Help documentation, when a search or conversation has commercial relevance, ads can appear directly within or alongside AI-generated responses, including across follow-up questions in AI Mode, in sections labeled “Sponsored.” Standard ads on the Google Search results page can also continue to appear above or below an AI Overview, just as they appear alongside other Search results.
All ads in AI Overviews and AI Mode are visually distinguished from organic content, and the documentation states that paid advertising does not influence the organic responses generated by Google AI. Because Google continuously tests and refines ad layouts across both experiences, the exact visual presentation of ads may evolve over time.
Ads within AI Overviews and AI Mode are available in English in the United States, Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, the Philippines, and Singapore, with Indonesia carrying ads within AI Overviews only and Pakistan carrying text ads only. Google notes that it continuously tests and expands ad serving across countries, territories, and languages, so the list may not be exhaustive.
How Ads in AI Mode Work for Advertisers
Advertisers do not need to create new campaigns or set up separate budgets: existing Search, Shopping, and Performance Max campaigns are automatically eligible to serve ads within AI Overviews and AI Mode through the Google Ads auction. Text ads and Shopping ads can appear within the two experiences, and Google says it is experimenting with other ad types such as local inventory ads and vehicle ads.
Google matches ads either directly to a user’s query, when the search already expresses clear commercial intent, or contextually to both the query and the AI response, when a longer, exploratory, or conversational question lets commercial intent emerge from the response. In the documentation’s example, a person asking why their pool is green and how to clean it receives an AI response outlining water testing, brushing, and vacuuming debris, and Google can surface sponsored text or Shopping ads for pool vacuum cleaners or algae treatment kits even though the query names no specific product.
AI-powered targeting, including AI Max for Search campaigns, broad match on Search, Shopping campaigns, and Performance Max, is eligible for both contextual and direct query matching. Exact and phrase match keywords on Search are eligible only when a query expresses direct commercial intent and cannot participate in contextual matching on broader exploratory questions.
In some placements, ads may appear with AI explainers, concise independent text generated by Google’s Gemini models that helps people understand how an ad or group of ads relates to what they are looking for. The explainers are not part of ad headlines or descriptions, and advertisers cannot manually write, edit, approve, or opt out of them.
Ads in AI Overviews and AI Mode use the same auction mechanism and cost-per-click or conversion-based bidding models as standard Google Search ads, and advertisers are not charged extra to participate. An ad can appear both above an AI Overview and within it on the same search, depending on the query and auction, though ads do not appear both within an AI Overview and immediately below it. Queries that trigger ads in AI Overviews and AI Mode are included in aggregate in standard campaign reports and the search terms report, and existing guardrails such as negative keywords and asset pinning continue to apply. Advertisers cannot target ads exclusively to AI Overviews or AI Mode, or opt out of them separately from Search.
Google’s AI Mode Usage Data
Google said queries in AI Mode are, on average, three times longer than traditional searches, citing its Google AI Mode Report for the U.S. from May 2026. The company also said its research shows people are comfortable with ads in AI Mode and find them highly relevant, and that click-through rates are already similar between sponsored and organic product list items within AI Mode, citing Google internal U.S. data from August 20 to September 3, 2026.
The AI Mode report states that AI Mode has surpassed one billion monthly active users globally and that AI Mode queries have more than doubled every quarter since launch. Follow-up queries in AI Mode have increased by more than 40% on average per month in the U.S., according to the report, and more than one in six AI Mode searches are multimodal, meaning non-text. Searches with image input are among AI Mode’s fastest-growing query types, growing by more than 40% month-over-month since launch, the report states.
The report notes that its keyword and query-specific data is sourced from Google Trends covering the period from AI Mode’s U.S. launch in May 2025 through April 2026, drawn from a random, unbiased sample of Google searches, and that all data applies to AI Mode in the U.S. unless otherwise noted.
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