文 | 摩登AI
今年，不少熟悉演员都消失视野中，头部流量演员也频传出国镀金的消息：张艺兴赴美读电影学位，金晨和孟佳结伴去洛杉矶学语言。
过去明星消息大多是进组拍戏、参加节目，不会长期消失在公众视野，怕消失久了就会过气。但现在情况不一样了，AI来了。
今年开始，新剧开机率只有去年三成，新短剧超九成都是AI制作，演员工作机会越来越少。
出国镀金，去景区做NPC，回家做小本生意，转行去制作公司打工赚钱……
凛冬已至，各谋生路。
演员按下暂停键
10月，金晨和孟佳上了热搜。俩人刚落地洛杉矶就被泼了一盆冷水：两人报名的当地一家老牌语言学校宣布破产停业，学费也没退。
此前，金晨原本定好的品牌直播取消了，常驻了三季的综艺《现在就出发》第四季也没有出现她的名字。工作停摆，她决定去美国学语言。
同行的孟佳也因为国内的舞台越来越少，索性给自己放了三个月的假。
过去演艺圈的演员们忙着进组拍戏，生怕过气；但现在，内娱演艺人们排着飞到大洋彼岸留学。
今年35岁的张艺兴在社交平台上把名字改成了“张艺兴（留了又留版）”，报考美国的学校，从头开始学摄影、灯光和剪辑。
43岁的张静初考进美国电影学院导演系，退回镜头后面做幕后导演。
头部尚且如此，影视寒冬里，腰部演员更成批陷入了困境。
今年端午节的清晨6点，50岁的郑国霖在西安华清宫起床化妆，在黑色短袖外套上厚重的龙袍。和饰演高力士的演员对完词后，他9点上岗，晚上9点收工。
二十年前，他是《隋唐英雄传》里的李世民。现在，他是两年跑了几十个景区的NPC。
第一次出场，他要从二楼走下二十级台阶。站在楼梯口，他手心冒汗，双脚发抖，“那二十级台阶我感觉走了半个世纪。”他怕游客拍照，觉得尴尬、丢脸。
真走下去，游客一拥而上，热情地跟他握手、合影，他突然意识到：“我在这里是有意义的。”
来景区之前，他几乎把演员之外的路都试了个遍：直播带货、短视频、自媒体、做制片，但都不太顺。
网上到处都在传：郑国霖景区打工，是不是缺钱了、没戏可拍了？起初他也觉得有些不好意思，甚至有些动摇。后来慢慢想通了。
他说“我不是不食人间烟火的神仙，我是普通人，需要工作，需要养家。我走这条路，靠自己的本事吃饭，没有问题。”
如今，全国各地的景区都聚集了过去电视上才能看到的老艺人，成为他们再就业的新职场。
《情深深雨蒙蒙》里鞭打雪姨的寇振海，在景区重演老爷；琼瑶剧里的御用男主马景涛，在景区吊起了威亚钢丝。
一次，他中暑晕倒，但歇了没几天就赶回复工，因为他知道同行在排队盯着这个岗。
《东北插班生》的男主史元庭今年35岁，上半年他只拍了4天的戏。后来为了挣钱养活自己，他去做过泰山陪爬，回老家种过地，最后还是选择进入景区做NPC。
基础日薪2000块，加上提成，一个月最多拿4.2万，比拍短剧稳当得多。
更年轻的演员，直接去了夜市和档口。
许鹏身高一米八三，中央戏剧学院表演系毕业，盘靓条顺的他以前在短剧里演各种霸道总裁、富家公子。
今年春节前，一家公司跟他预约了两部短剧，定他当主角；春节一过，两个真人项目全被裁掉，公司重心转向AI短剧。
许鹏说，如今八九成的短剧演员都受了影响。他眼下在青岛市区的夜市卖冷饮，想存点钱，给往后做打算。
他的中戏校友袁志腾在夜市摆摊卖玩具，一天挣两三百。94年的徐梦强在横店演过近百部戏，今年春节后骑三轮车卖凉皮，后来又去嘉兴的广告公司搭舞台、做音控。
报道里写，当演员是他的梦想，但梦想代替不了生活。
赵仟在上海戏剧学院读了7年书，今年6月刚拿到表演系硕士学位，至今没演过一部完整的作品。
9月第一周，她去试镜一部竖屏短剧的女三号，五个女生抢一个角色，她落选了。
然后她回到工作的直播间，准备第二天的运营脚本。
消失的片场
2025年，去年内娱过审的电视剧共有115部，相比于前年的429部减少了四分之三。
今年，知名经纪人杨天真在自己的播客里邀请到了知名演员宋佳。
在谈话中，她说到今年戏剧项目的开机率只有去年的三成，有些戏演员合同都已经签好了，但投资方或平台中途撤资，照样没法开机。宋佳回，她也很久没进组了。
原本还算热门的真人短剧，在今年开春也骤然遇冷。3月初，红果短剧大批暂停真人项目，保底分账全部取消。
2025年，长剧遇冷，短剧爆火，横店被叫做“竖店”，剧组们每天重金招聘演员。今年横店在册的群演只剩15万，而巅峰时期这个数字超20万。
今年春节后，短剧演员吴维斌回横店时，发现他住的那栋公寓楼变得空空荡荡。
吴维斌是短剧圈里有名的演员，通常出演男女主的父亲，日薪高达1500块。短剧盛行的时候，他几个剧组来回跑。
但从今年开始，原本约好的戏都停了，他在屋里闲了大半个月。
也有还在开工的剧组，都在拼命压价。十几个演员争一个角色，价低者得，演员们不得已自降身价。
短剧演员沈溪的日薪，也从三四千降到了一千出头，生活质量大不如前“以前打车都不看价格，喝咖啡也随便点，现在生活上都得算着来。”
敢于压价，是因为剧组已经找到了完美的平替。
今年2月，Seedance2.0发布，视频生成的可用率达到了90%，AI生成的视频足以以假乱真，“男二以下的男演员都不用真人”的词条冲上热搜。
AI生成的虚拟人脸被吐槽没有人味，所以制作公司干脆直接向真人买脸。单部短剧用一次100块，签一年买断500块，永久买断最高1500块。
失业的林敏收到了相熟导演的消息，问他愿不愿意500块卖一年人脸。她算了算账，一天才一块多钱。
她拒绝了，“我害怕后面，连自己都不认识自己了。”
但在横店，还是有大把的人签了字、卖了脸。有群演说，肯卖脸的大多是那些看不到出路的人：“他们是想换一笔钱，离开横店转行。”
那些留下的人
AI入侵影视行业后，把过去的影视制作流程完全颠覆了。过去拍摄一部真人短剧，需要包括灯光、化妆师、摄像师在内十几号人的团队拍摄一周以上，花费至少在三四十万。
但是AI的出现，把以上的人员统统都取代了，速度上也更快，只需要两三天就能完成一套成片，成本只要2万元。
杭州鸣季文化的创始人季仙说，以前拍摄一部短剧，一天摄影师的日薪过万，主演的日薪几万。
现在根本不需要雇佣团队，只需要把自己写好的剧本粘贴在自己开发的AI短剧系统中，就可以拆分分镜、画面、配音、字幕，一键生成。
招几个月薪3000的大学生，简单培训几天，让一个导演统筹，一个月就可以做出10部剧，成本都不到10万，收入却可以达到60万。
易凯资本合伙人王冉预测：当一个人能驱动过去100个人的产能，未来5到10年，影视机构30%到50%的岗位都会消失。
今年上半年，抖音新上线的AI短剧有22.19万部，算下来，平均每分钟就生产出一部。
但依旧有执拗的人，坚持守护演员这个信念。
在景区当NPC的郑国霖，每天都要复盘自己当天的表现。他说，以前在片场演李世民可以反复NG，现在是观众当场评分。
“我不怕AI变成你，”郑国霖说，“我害怕的是你自己变成AI，像AI那样模式化、套路化、公式化。”
还在影视行业努力的人，都在寻找自己的出路：牛雨萌开始写人生第一个短剧剧本，她说，一个人如果长期什么都不做，会呆出毛病的。
在英国读硕士的白翠龙，从小就有一个演员梦。留学回国后，他花了300块买了一张去横店的火车票。
在横店，他一直演着小角色，一天片酬只有两三百，周围的人或嘲笑或劝解，但他坚持待在这里。他说，“总有一些表演是AI超越不了的”。
吴维斌坚决不卖脸，但是为了养活还在读书的两个女儿，他也决定加入AI大军。
他在AI平台上花2599元买了一个高级会员，打算自学AI转幕后。
今年清明节后，他又接到了一部女频短剧，在里面饰演男主的父亲，做回了自己的“渣爹”老本行。
但他心里清楚，“最好的日子已经过去了”。
本文由 AI宝库自动抓取并翻译，版权归原作者所有；如需查看原文请点下方链接。
Man, Mordon AI
This year, a lot of familiar actors have disappeared in view, and the news of head-flowers leaving the country for gold: Zhang Ye Xing went to a film degree and Kim Sun and Meng Jia went to Los Angeles to study language.
In the past, most of the star news was in the production of films and programmes, which did not disappear into public view for long, fearing that it would be too long. But it's different now. AI's here.
At the beginning of the year, only 30 per cent of new dramas started last year, over 90 per cent of new dramas were produced by AI and fewer and fewer actor jobs were available.
Go abroad, plating gold, do NPC, go home to a small business, go to a production company to earn money...
Winter has arrived, and there are different ways to make a living.
Actor press pause button.
In October, Kim Sun and Mengjia made a hot search. The two were thrown into the cold water as soon as they landed in Los Angeles: a local old language school, which they had enrolled, was declared bankrupt and tuition fees were not refunded.
Prior to that, Kim ' s original brand broadcast was cancelled, and her name was not shown in the fourth quarter of the three-season ensemble " Leave Now ". The job stopped, and she decided to go to America to learn language.
The fellow Mengja also gave herself three months off because of the fewer stage in the country.
In the past, actors in the show world were busy in groups and were afraid of the air; but now, entertainers are flying across the ocean to study.
At the age of 35, Zhang Ye Xing changed his name to Zhang Ye Xing on the social platform and went to American schools to learn photography, lighting and editing from the beginning.
Zhang Jingchu was admitted to the Department of Directors of the American Film Institute at the age of 43.
This is still the case for the head, and during the winter of the video-seeing winter, a group of waist-players became more troubled.
At 6 a.m. on the afternoon of this year, Zheng Zheng Zheng, aged 50, woke up at the Xianhua Qing Palace in makeup and heavy dragon robes on a black short sleeve jacket. After the actor who played Gallis finished, he went to work at 9:00 p.m. and closed at 9:00 p.m.
Twenty years ago, he was a Lee Shi-min from "Li'ang Tang Hero". Now, he's been running dozens of view areas for two years.
First time out, he's going to walk down 20 steps from the second floor. Standing at the stairwell, his hands were sweating and his feet were shaking, "That 20 steps I felt like I'd been walking for half a century." He was embarrassed and ashamed to take pictures of tourists.
It really went on, and the tourists came up and shook his hand and photographed him enthusiastically, and he suddenly realized, "I'm here to make sense."
Before coming to the scenery, he tried almost every road other than the actor: live with the goods, short video, from the media, and making the film, but it didn't go so well.
It's all over the Internet: Are you out of money and out of action? At first, he felt a bit embarrassed and even shaken. It came to mind.
He said, "I'm not a fairy who doesn't eat people's fireworks. I'm an ordinary man who needs to work and to feed his family. I'm going this way, eating on my own.
Today, view areas throughout the country gather older artists who were able to see on television and become new jobs for them.
In Deep Rain, Ko Zhenhai, who beat the snow aunts, re-emerged in the scenery; and in the João opera, the royal master Ma Zhentao, who hung Via wire in the scenery.
On one occasion, he fainted during the summer, but returned to work only a few days later, as he knew that his colleagues were queuing to watch the post.
The head of the Northeast Internship is 35 years old, and he only filmed four days in the first half of the year. Later, in order to make money to support himself, he went to Tarzan to climb with him, go back home and plant land, and eventually chooses to enter the view area as NPC.
The 2,000-dollar daily base salary plus the increase of up to $42,000 a month is much more stable than a short shot.
Younger actors go straight to the night market and the slot.
Hsu Peng is 1 metre 8-3. He graduated from the Central School of Drama, and he used to play a variety of hegemonic president and rich man in short operas.
Before spring, a company had made an appointment with him for two short plays to be the main event; after spring, the two reality projects were all cut off and the company's focus shifted to the AI shorts.
Hsui Peng says 80% of the short play actors are affected today. He now sells cold drinks in the night market in Aoshima City and wants to save some money to plan for the future.
His schoolmate Yuan Ji-Teng sells toys in the night market and earns two or three hundred a day. In '94, Seo Monjong performed almost 100 plays in a cross-border shop, riding a tricycle after spring, selling cold skins, and then taking stage and sound control at Ka Xing ' s advertising company.
It says that being an actor is his dream, but dreams are no substitute for life.
Zhao Zhao has been studying for seven years at the Shanghai School of Drama and has just received a master ' s degree from the Faculty of Performing Sciences in June of this year, and has not performed a full work to date.
In the first week of September, she went to audition for a short-screened female number three, and five girls took a role and she lost.
She then returned to the live room where she worked and prepared the next day's operating script.
The missing set.
In 2025, 115 television shows were given during the last year, a decrease of three quarters compared with 429 in the previous year.
This year, a well-known broker, Yang Jinjin, invited a famous actor, Song Jia, to his podcast.
During the conversation, she said that the theatre project had only 30 per cent opening this year, that some of the actors had signed contracts, but that the investors or the platform had withdrawn their money and could not do so. Song Jia back, she hasn't been in the group for a long time.
This year's spring is also a year of coldness. At the beginning of March, the red fruit short show suspended a large number of real-person projects and the bottom-down score was cancelled.
In 2025, the long drama was cold, the short drama bursting, and the cross-storey was called a “stretch shop”, and the teams paid heavily daily for the recruitment of actors. This year, there are only 150,000 shows in the club, compared to over 200,000 at the peak.
After spring, short-time actor Wu Weibin returned to the shop and found that the apartment building where he lived was empty.
U Weibin is a famous actor in the short play, usually the father of the man and the woman who perform, and earns up to $1,500 a day. When the short play became popular, his group ran back and forth.
But since the beginning of the year, all the scenes that had been scheduled had stopped and he had been in the house for half a month.
There's a group that's still working, and they're working hard on the price. More than a dozen actors compete for a role, and the low-priced ones have to pay for it.
The daily salary of the short-time actor Shen Creek has also fallen from 34,000 to about 1,000, and the quality of life is much lower than before: “When you used to take a cab, drink coffee, and now you have to count on your life.”
It's because the crew has found a perfect replacement.
In February this year, Seedance 2.0publish, with a 90 per cent availability of video generation, AI produced enough video to falsify the truth, and the words “neither male nor male under two” were hot-searched.
The virtual faces created by AI are not tasteful, so the production company simply buys them directly. A single short play costs $100 at a time, buys $500 a year and permanently buys up to $1,500.
The unemployed Lin Min received information from a co-director asking him if he would like to sell his face for a year for $500. She's done it all day long.
She said no, "I'm afraid of the back and I don't even know myself."
But there were still a lot of people who signed and sold their faces. Most of the people who are willing to sell their faces are those who can't see the way out: “They want to change money and move out of the store.”
Those left behind.
After the invasion of the video industry, AI completely subverted the past video production process. In the past, the production of a reality play required a team of dozens of people, including lights, make-up and cameramen, to shoot for more than a week, at least $3.4 million.
But the emergence of AI, which replaced more than one person, was faster, and it took two or three days to complete a single set at a cost of $20,000.
The founder of the Hangzhou Moot Culture said that he used to make a short play, with photographers getting over ten thousand a day and the lead actor getting tens of thousands a day.
There is no need to hire a team at all, just to paste a script of its own in an AI short play system, so that it can be created by splitstoryboard, image, voiceover, subtitle.
With a few months ' salary of 3,000 students, a few days of simple training, a director could make 10 plays a month, at less than 100,000, and earn 600,000.
Ike ' s capital partner Wang Zhen predicted that, when a person could drive the capacity of a hundred people in the past, 30 to 50 per cent of the positions in the cinema would disappear in the next 5 to 10 years.
In the first half of this year, there were 229,000 new Douyin shorts on the line of AI, which resulted in an average of one per minute.
But there are still stubborn people who insist on the idea of the guardian.
Zheng Guo Zheng of the NPC in the scenery, has to revisit his performance that day every day. He said that Li Se-min, who had previously played on the set, could repeat the NG and now rate the audience on the spot.
"I'm not afraid of AI becoming you," Zheng Guoqi said, "I'm afraid that you're becoming AI, like AI, in a pattern, in a way, in a formula."
People who are still working in the film industry are looking for their own way out: She began to write the first short play of her life, saying that if a person did nothing for a long time, he would go crazy.
White Dragon, master's degree in England, has had an actor dream since childhood. Upon his return from school, he paid $300 for a train ticket to the store.
In the cross-section, he continued to play a small role, paid only two or three hundred a day, and the people around him either mocked or persuaded, but he stayed here. He said, “Some performances are beyond AI”.
U Weibin was determined not to sell, but to feed his two daughters who were still in school, and he decided to join the AI army.
He spent $2599 on the AI platform to buy a senior member who wants to learn about AI behind the scenes.
This year, after the festival, he received a female short play, in which he played the father of the man and became his old "daddy" business.
But he knows in his heart that “the best days are over”.
Auto-fetched and translated by AI Gem Box. All rights belong to the original author.