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导语：这十年，家庭清洁赛道的变化算不上轰轰烈烈，却足够扎实深刻。扫地机器人早已从少数人的新鲜尝鲜，走进千家万户，成为普通家庭里习以为常的家电。行业标准也一步步迭代，手
这十年，家庭清洁赛道的变化算不上轰轰烈烈，却足够扎实深刻。扫地机器人早已从少数人的新鲜尝鲜，走进千家万户，成为普通家庭里习以为常的家电。行业标准也一步步迭代，手动洗拖布成为过去，扫拖一体变成基础标配；基站自清洁、自动上下水、防缠绕、环境感知，串联起整个行业的升级脉络。大家比拼的重心，也悄悄变了，不再只看机器能完成多少清洁动作，而是看还需要人动手干预多少次。
云鲸入局的时候，国内家庭地面大多是瓷砖、木地板，拖地是实打实、每天都要面对的刚需。但早些年行业普遍重扫地、轻拖地，拖布脏了，终究还是要自己动手搓洗。云鲸瞄准的，正是这个长期被忽略的真实难题。回头看，这个起点，既是这家公司故事的开端，也写下了行业变迁里很重要的一笔。
一条难而正确的路
云鲸起步时，摆在团队面前的，是行业内还没有被好好解决的问题。
2016年，创始团队在东莞松山湖一间25平方米的办公室里开始研发，团队不足十人。首款产品J1打磨了三年多，临近上市，团队发现圆形拖布存在边角清洁盲区。当时公司资金链紧张，推倒重来意味着巨大的风险，但他们还是下定决心，把圆形拖布改成勒洛三角形拖布。2019年双十一，全球首款可自动清洗拖布的扫地机器人J1正式发售，迅速获得市场验证。
这是一条难而正确的路。正确在于，它锚定的是一个用户真实存在却长期被忽略的痛点；难在于，技术没有参考，资金紧张，没有捷径可走。可以晚一点上市，但不能留下清洁盲区。这个选择，也奠定了云鲸过去十年做产品的底色：先解决用户的真实需求，再交给市场考验。
产品是时间的刻度
翻看云鲸的产品迭代发展史，能看出一条清晰的逻辑：每一次创新，都是对用户真实需求的洞察，而不是一份参数表。
2019年，云鲸J1实现拖布自清洁，推动整个行业进入自清洁时代。2021年，J2搭载模块化自动上下水，让扫地机器人像洗衣机一样自动进水排水，推动自动换水功能从单品创新走向行业普及。2022年，J3搭载DirtSense™污水识别系统与鲸灵托管，机器能自主判断拖布洗完后的污水脏污程度。
2023年，J4用气旋导流式防缠绕滚刷，回应了困扰行业二十余年的毛发缠绕问题。2024年，逍遥001把感知、决策与交互整合为一体，双芯双目空间感知系统支持上百种家庭常见物体识别。扫地机器人开始读懂家里的场景。
2026年，云鲸已布局扫地机器人、洗地机、吸尘器、除螨仪四条品类线，累计专利申请超1500项。数字在增长，但做产品的初心没有变：从用户真实生活里发现需求，为真实需求去创新。十年积累，也更明确了品牌定位，即全球AI智能清洁专家。AI是工具能力，智能清洁是落脚点，专家意味着把家庭清洁这件小事钻深、做透。
从自由理想到洁净日常
这个定位，和品牌名字的由来，一脉相通。
云鲸的名字灵感，来自《庄子·逍遥游》中的北冥有鱼，其名为鲲。鲸代表力量与智慧，云则带来轻盈、自在的意象。这也刚好与云鲸的产品方向相互呼应：让技术接住繁琐的家庭清洁工作，把干净轻松还给日常。
力量与轻盈，承担与自在，这组看似矛盾的特质，是云鲸十年不变的内核。高端产品线命名逍遥，与名字同源，也是产品方向的延续：技术要有扛下琐碎家务的能力，用户的体验，要足够轻松自在。
云鲸早期的品牌主张是自由自在，有所热爱。这句话指向一种状态：人不应被繁琐困住，应该把时间留给热爱的事。
随着产品能力从单点走向全屋省心，品牌表达也逐渐落到了更具体的地方，即畅享自由洁净的家。从“自由自在，有所热爱”到“畅享自由洁净的家”，是云鲸自然的成长轨迹：一个干净舒心的家，是自由的前提。技术扛下家务重担，人才能真正松下来。前者是最初的方向，后者是给用户实实在在的承诺，把自由从理念，变成每天都能感受到的日常。
十周年：把对话交给用户
当品牌主张从方向落地为承诺，十周年，品牌选择把话语权交给用户。
2022年，云鲸创始人张峻彬曾给初代J1用户写过一封手写信。品牌十周年之际，创始人再次以书信开启一场十年对话，从讲述者变成倾听者，收集来自全球用户的回信。
今天，云鲸走进全球30多个国家和地区，服务超过600万用户家庭。有一对房车夫妇，花了四年时间，在大理黑惠江边亲手打造一间可以移动的家，席地而坐，与自然相伴；来自厄瓜多尔的陶瓷声音艺术家，在窑房里捏土造声，让陶土吹奏出穿越千百年的古老乐音；法国的四口之家，住进充满想象力的房子里，在苍山洱海间用画笔记录生活。
生活的火花并不一定是宏大的叙事，它藏在细碎瞬间，成为一次安心的赤脚行走，一次没有被家务打断的亲子游戏，一段安静独处的时光。几百万个家庭，就有几百万种生活模样。云鲸并不定义大家向往怎样的生活，却始终在做同一件事：把家清洁干净，让用户有更多时间追求热爱，给生活创造更多火花。
仍然聚焦家庭清洁，持续为用户而创新
十周年，不是转型的起点，而是一次初心确认。
云鲸仍然聚焦家庭清洁这件事，持续为用户而创新。四条品类线覆盖的是家庭里那些具体的用户痛点，频繁换水、毛发缠绕、分不清哪里脏、拖不干净……这些都是小事，却重复消耗人的时间与精力。把用户的痛点逐一解决，就是云鲸理解的为用户创新。
第一个十年，云鲸证明了一件事，把地面清洁这件小事做到足够省心，本身就是对生活最真诚的敬意。正如云鲸名字里的那只鲸，自北冥而起，乘风而上，不是为了炫技高飞，而是为了让站在地面上的人，活得自在从容。
第一个十年，是一条难而正确的路。下一个十年，方向依旧清晰。
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Introduction: In the decade, changes in the family clean-up track have not been spectacular, but have been solid enough. Land-sweeping robots have long tasted fresh from a few and have walked into thousands of households, becoming a regular household electricity. The industry standards are one step at a time.
Over the past decade, changes in household clean-up tracks have been less dramatic than they have been, but have been solid enough. Land-sweeping robots have long tasted fresh from a few and have walked into thousands of households, becoming a regular household electricity. The industry standards are also step by step, with hand-washed mops becoming the past, and tows becoming the basic standard; the base station is self-cleaning, automatic up and down, entanglement-proof, environmental awareness, linking the whole industry with the chain of upgrading. The focus of the battle has changed quietly, not just how much cleaning can be done by the machine, but how many more interventions are needed.
When the whale enters the country, most of the domestic family floors are tiles, wood floors, and the sands are solid, daily demand. However, in earlier years, the industry had generally been scavenging, scavenging and scavenging, and had had to wash itself. It's the real problem that has long been ignored. Looking back, this starting point is both the beginning of the company's story and the very important part of the industry shift.
A hard and right path.
When the whale started, what was in front of the team was a problem that had not yet been resolved in the industry.
In 2016, the founding team began research and development in a 25-square-metre office in Lake Dong Zhongshan Lake, with fewer than ten members. The first product, J1, has been grinding for more than three years, nearing the market, and the team discovered the presence of round mops in the corner of a clean blind zone. At the time, the financial chain of the company was strained and the rollover represented a great risk, but they were determined to convert the round to Lero triangle. In 2019, the world's top-down land-cleaning robot J1 was officially sold and quickly marketed.
This is a difficult and right path. It is true that it anchors the pain of a user who is real and who has long been neglected; the difficulty is that there is no reference to technology, financial constraints and no shortcut. You can be listed later, but you can't leave a clean blind zone. This option also lays down the bottom colour of the products that the cloud whales have produced over the past decade: to address the real needs of users before they are put to the market.
The product is timescale.
A review of the product history of cloud whales shows a clear logic: each innovation is an insight into the real needs of users, not a list of parameters.
In 2019, Cloud Whale J1 became self-cleaning, driving the entire industry into an era of cleanliness. In 2021, J2 built modular automatic up-and-out water, allowing the machine to automatically enter and drain, like a washing machine, and promoting automatic water replacement from single-product innovation to industry. In 2022, J3 carried the DirtSenseTM sewage identification system and Whale Whale hosting, and the machine was able to determine independently the extent of sewage contamination once the toweds had been washed.
In 2023, J4 responded to hair entanglement problems that had beset the industry for more than two decades, using a cyclone-guided entanglement-resistant roller. In 2024, awareness, decision-making and interaction were integrated into free 001, and the dual core dual-gauge sensor system supported the identification of hundreds of common household objects. Sweeping robots began to read the scene at home.
In 2026, cloud whales were deployed with four items of cyborgs, ground scrubbers, vacuum cleaners and mites, with cumulative patent applications exceeding 1,500. The number is growing, but the original purpose of the product remains unchanged: to discover demand from the real life of the user and to innovate for the real needs. A decade of accumulation has also resulted in a clearer branding, the Global AI Smart Cleaning Specialist. AI is a tool, smart cleaning is a drop-in point, and experts mean deep and pervading this little household cleaning.
From the ideal of freedom to a clean day.
This location, it's connected to the origin of the brand name.
The cloud whale's name was inspired by a fish in the northern meditation of The House. Whales represent power and wisdom, while clouds bring light, comfortable images. This coincides with the direction of the cloud whale's products: to make technology take over cumbersome household cleaning and to return clean and easy to everyday.
Strength and lightness and self-sufficiency are seemingly contradictory features of a 10-year-old kernel. High-end product lines are well named, common to names and a continuation of product orientation: technology needs to have the capacity to carry out household chores and user experience to be comfortable.
The early brand of the whale was free and loving. This sentence points to a state of affairs: human beings should not be burdened, and time should be left to love.
As product capacity moves from a single point to a house-wide approach, brand expression has gradually fallen to a more specific place, i.e. to enjoy a free and clean home. From “freedom, love and love” to “free and clean homes”, the natural trajectory of cloud whales: a clean and comforting home, is a prerequisite for freedom. Technology carries the burden of housework, so that people can truly relax. The former is the first direction, while the latter is a real commitment to the users, which translates freedom from ideas to daily experience.
Tenth anniversary: giving the dialogue to users
When brands claim to be committed from direction to direction, for the tenth anniversary, brands choose to give voice to users.
In 2022, Zhang Shaobin, founder of the Whale, wrote a hand-written letter to the original user of J1. On the occasion of the tenth anniversary of the brand, the founders once again opened a 10-year dialogue with letters, from tellers to listeners and from users around the world.
Today, they enter more than 30 countries and territories around the globe, serving more than 6 million user families. A couple of RVs took four years to build a moving home by the side of the river, sitting with nature; a porcelain artist from Ecuador, squeezing the earth in a kiln room, allowing the clay to play the ancient music of a thousand years; and a four-member family in France, living in a house of imagination, with a brush in the sea between the mountains.
The spark of life is not necessarily a grand narrative; it is hidden in a tiny moment, in a secure barefoot, in a father-child game that has not been interrupted by housework, in a quiet and lonely time. Millions of families live in millions of ways. Whales do not define what life we want, but do the same thing all the time: clean the house, give users more time to love and create more sparks for life.
Still focused on household cleaning and continuous innovation for users
The tenth anniversary was not a starting point for transition, but a first recognition.
The cloud whale continues to focus on household cleaning and continues to be innovative for users. The four product lines cover specific user pain points in the family, frequent water exchange, hair entanglement, lack of clarity as to where it is dirty and dirty... These are small things, but they repeat time and energy. Solving the pain of the users one by one is how the cloud whale understands it to be a user innovation.
For the first decade, the cloud whale has proved that it is in itself the most sincere tribute to life that the little thing of cleaning the ground is enough to save attention. Just like the whale in the name of the whale, from the north, on the wind, not to show off, but to keep the people on the ground alive.
The first decade is a difficult and right path. For the next decade, the direction remains clear.
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