星期四，宾夕法尼亚州长乔什·沙皮罗将"人工智能欺骗广告法"签署为法律，要求在AI生成的广告上披露。 法律要求 " 已被人工智能大幅修改或生成 " 的任何广告，无论是静态图像、视频、音频或文本，都必须以广告本身的格式加入标签。 这适用于来自数十亿美元公司的电视广告，以及餐馆丑陋而拥挤的关于翅膀特辑的传单。
宾夕法尼亚州需要AI生成的广告上的标签
宾夕法尼亚州的AI欺骗性广告法案留下了很多漏洞。
宾夕法尼亚州是最早要求披露AI内容的州之一。 它需要这些标签，不管广告是在哪里创建的。 如果其他州的广告也有望在宾夕法尼亚州播出
法虽出多所漏洞。 首先，构成“重大修改”的是主观的。 此外，还有“讽刺、讽刺、评论或批评”以及“不言而喻地虚构”的任何内容。 同样，“不言而喻地虚构”的含义也不清楚。 措辞还只暗示“使用合成内容造成消费者对某一产品或服务的错误看法”的内容需要披露。 同样，对于什么是法律规定的“虚假”以及由谁作出这些决定的问题留有疑问。
该法案的推出州参议员尼克·皮西奥塔诺(Nick Piscottano)的办公室没有立即回复征求意见的请求。
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On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad — whether it’s a still image, video, audio, or text — that “has been significantly modified or generated by artificial intelligence” to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants’ ugly, crowded flyers about their wing specials.
Pennsylvania will require labels on AI-generated ads
Pennsylvania’s AI Deceptive Advertising Act leaves a lot of loopholes.
Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad was created. So you might see disclosures pop up in commercials in other states if they’re also expected to air in Pennsylvania.
The law leaves many loopholes, though. For one, what constitutes “significantly modified” is subjective. There is also a carve-out for “parody, satire, commentary or criticism,” as well as anything that is “evidently fictional.” Again, what “evidently fictional” means is unclear. The wording also suggests only content that “uses synthetic content in a manner that creates a false consumer perception” about a product or service would require a disclosure. Again, leaving questions about what qualifies as “false” under the law and who makes those decisions.
The office of State Senator Nick Pisciottano, who introduced the bill, did not immediately return a request for comment.
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