智东西（公众号：zhidxcom）
作者 | 云鹏
编辑 | 李水青
智东西10月29日北京现场报道，刚刚，由前小米中国区市场部总经理王腾带队创立的科技品牌ISHO今日宜休举办了首场发布会，作为公司创始人兼CEO的王腾登台发布了ISHO Ring智能戒指、ISHO iFlow智能温控系统两款AI睡眠科技生态产品。
ISHO Ring做工比较精致，戒指小巧，主要负责睡眠健康监测，芯片和传感器配置都较为“豪华”，设计据称是“珠宝级”。
ISHO iFlow包括主机和床两部分，负责进行睡眠干预，调节睡眠时用户的体温，床内部有水循环系统。
值得一提的是，在介绍床的部分，王腾直接躺了上去分享其使用体验。
硬件是基础，AI是重头戏，今日宜休自研了生理信号大模型和部分监测算法，联合清华、北大专家进行睡眠研究，最终监测指标更全、准确度更高。
今日宜休的个人Agent则可以帮你生成睡眠报告、还可以根据你的精力指数为你推荐一天的日程安排、入睡时间。
公布价格时，王腾首先采用了经典的“雷氏比法”，对比了全球头部厂商的旗舰产品（价格在3000元左右），他特别提到，假设小米做，可能打到5折，但团队还是个小公司，暂时做不到很低。
随后他公布价格：戒指本体1799元，带充电仓的版本售价2199元。
iFlow智能温控系统售价9999元，Pro版起售价12999元，定制款顶配17499元。王腾调侃道，他以前做红米也没做过这么贵的产品。
王腾透露，沿着睡眠健康的方向，未来今日宜休可能会布局睡姿、空气相关产品。
王腾还放出了今日宜休北京团队的合影，提到公司总人数已经一百出头。
最后，王腾特别感谢了雷总，他说自己非常珍惜在小米的这段经历，学会了怎么做好产品、怎么带好团队。
王腾曾任红米手机产品总监，经常在小米发布会上登台演讲，并在微博上与用户高频互动制造话题，去年因“违纪”离职小米，投身AI硬件创业浪潮，其创业话题度一直颇高，此次算是正式与大家见面。
在发布会后的采访中，王腾透露，创业初期组建团队很辛苦，“找人”是核心困难；公司未来商业模式可能会有两层：一层是智能硬件，第二层是健康数据服务，未来数据量够大、知识库足够专业时，一些高级分析功能可能会做一些付费订阅。对于海外扩展，王腾非常明确：公司定位是全球化品牌，海外市场是一定会做的。
一、王腾回答三个关键问题：为什么做、是不是智商税、为什么很少有人做？
介绍产品前，王腾首先分享了他的三个关键思考。
第一，为什么选睡眠健康这个赛道创业？这是大家非常关心的问题。
王腾提到，去年同期，他跌入“人生低谷”，睡不好、状态差是他最痛苦的两件事。他想起雷军曾说过，很多行业都可以用AI重做一遍，所以睡眠产品是否也可以用AI重做一遍？
通过调查他发现，睡眠健康问题是当前困扰国民的关键问题，中国睡眠质量不佳人群大约有2.76亿人，成年人睡眠困扰率38.2%。
第二，睡眠产品是不是智商税？这也是老百姓常常会有的疑惑。
王腾为此体验了市面上的很多睡眠产品，感觉确实效果不明显，他还阅读了很多相关数据，回母校跟相关教授进行交流。
最终他形成认知：睡眠是一套系统科学，跟诸多因素相关。任何单一产品宣称能大幅提升睡眠质量的，大概率是智商税。
第三，有很多伟大的科技公司改变了人们醒着的16个小时，却很少有科技公司关心睡着的8小时？
在王腾看来，在前AI时代，身体睡着、设备关机，而在后AI时代，身体虽然睡着了，但AI却可以继续主动工作，进而实现持续分析监测、改善睡眠和生活品质。
睡眠场景中，人基本不动，监测的信号质量是非常高的，这是一块非常有潜力的市场。
对于未来，王腾称公司目标是5-10年打造全球领先的AI睡眠科技生态。
二、AI加速研发，自研生理信号大模型，个人Agent可接入主流AI工具
王腾提到，在做产品的过程中，AI帮助他们很大，加速了产品研发进度。
既然是AI睡眠科技生态，就不仅是硬件，王腾从架构层面进行了分析，上层是ISHO Intelligence，面向个人的睡眠健康AI技术体系，包括Agent、算法、科学研究；下层是ISHO睡眠科技生态产品，包括监测产品和干预产品。
这次王腾也公开了自家核心睡眠研究专家，包括苏腾荣、高睿杨、李淑玲、苏锐、王骏。此外，公司与清华大学、北京大学也进行了相关研究合作。
PSG是睡眠监测领域的一个“黄金指标”数据，团队计划一年内采集1000例以上的临床PSG数据，目前头部智能戒指品牌近7年采集的PSG数据只有近700例。
团队最终做出了一个精力指数模型，精力指数涉及睡眠表现、夜间恢复状态、昨日运动负荷。内测用户反馈这个模型的评分非常准确。
王腾特别提到，算法是精准健康监测和睡眠干预的基石。为此，团队自研了生理信号大模型，在关键的高质量数据层面有一定优势。
智能体层面，今日宜休研发了个人Agent，可以进行健康分析、效果跟踪、个性化计划制定、行动与设备协同。
值得一提的是，ISHO Personal Agent MCP支持接入主流AI工具。
比如可以让Agent帮你规划一天的日程，帮你找到精力状态最好的时段参加重要活动。
在App里，用户可以早晨起来查看一天的状态。
个人Agent还可以提醒你夜间最佳的入睡时间，帮你生成详细的睡眠报告。
三、健康戒指“珠宝级”设计，芯片传感器配置拉满，最长10天续航
硬件产品方面，首先亮相的是ISHO Ring智能戒指产品。
为什么选戒指做健康监测？这主要是因为手指血液灌注更丰富，可以为光学脉搏信号采集提供了良好条件，正常呼吸条件下，关键特征记录比例远高于手背。同时，智能戒指更小巧轻便。
在设计上，ISHO Ring的定位是要做到“珠宝级”的外观和品质，其采用了一体化机身设计，游泳、健身都可以戴，王腾坦言，目前产品“良率太低了”，工艺很难，仍在努力爬坡。
戒指内部元器件数量有116个，PCB电路板弯折了6次。
ISHO Ring此次行业首发了光线监测，可以全维感知环境光线，光照强度监测范围0.001lux-100000+lux。
配色方面，ISHO Ring有金色、银色、黑色。
性能方面，ISHO Ring全球首发了Apollo 330B Plus旗舰芯片，可以独立运行端侧AI监测模型。
ISHO Ring的续航为6-10天，大号尺寸续航更长，其电池采用了卷绕结构，据称更安全、高效。
用王腾的话来说，ISHO Ring的传感器规格也较为“豪华”，相比行业头部OURA 5有明显优势。对比竞品检测数据，平均偏差明显更低。
值得一提的是，今日宜休还给ISHO Ring专门设计了一个监测用的充电仓作为Pro版，其可以监测温度、湿度、二氧化碳、环境光线、噪声，这些环境感知数据可以更好地辅助分析睡眠问题。
四、水循环系统床垫+高性能主机，智能温控优化睡眠质量
除了戒指，今日宜休还发布了ISHO iFlow智能温控系统，一款睡眠干预产品，包括主机和床两部分。
人在入睡时需要合适的温度，并且在睡眠不同阶段，人体的温度也在变化。iFlow智能温控系统可以实现无感监测、动态调温、双人分区调温，搭载了联发科Genio 420端侧AI计算平台，可以本地运行ISHO生理信号大模型。
主机采用了TEC半导体制冷制热，可以实现静音双向调节温度。
在散热能力方面，主机里搭载了600W散热能力的散热塔，在对比散热时，王腾还不忘“老本行”，拿小米的REDMI K100 Pro Max进行了对比，散热能力是后者的289倍。
床垫内部有特殊水路设计，让核心区域升降温更快。
根据公开论文和内部测试数据，动态温控可以有效帮助提升睡眠质量，让入睡潜伏期减少10分钟，让深睡眠时间提升22%。
Pro版的床垫表面采用了机器人皮肤织物传感技术，可以感知用户的睡姿。Pro版主机配置也更高、功率更高，床垫可以加热到55°C，进行高温除螨，腰部可以进行石墨烯加热，有三档可以调节。
结语：用AI重做睡眠，王腾迈出第一步
纵观今日宜休发布的AI睡眠生态产品，其中睡眠相关大模型、算法发挥着关键作用，Agent的融入也可以实现更便捷、主动的AI服务，优化用户体验。
目前，健康是不少科技巨头和创企都在聚焦的重点赛道，睡眠健康赛道相对细分，王腾初期选择戒指、床等产品形态切入，融合AI能力，的确可以实现一些独特体验。
王腾初次创业能否得到市场认可，在AI加持下，睡眠健康领域的产品形态是否会有进一步扩展，我们拭目以待。
本文由 AI宝库自动抓取并翻译，版权归原作者所有；如需查看原文请点下方链接。
Intellectual (WeChat Official Account:zhidxcom)
I'm sorry.
The editor, Li Shuqing
On October 29th, Ji-Jing reported live in Beijing that the first publish conference, created by the Wang Teng Team, the former director-in-chief of the Mi-China District Markets Department, ISHO, should be held today. As the founder of the company and CEO of the CEO, Wang publish gave ISHO Ring smart ring, ISHO iFlow smart temperature control system, two AI sleep technology eco-products.
ISHO Ring is more sophisticated, has a small ring, is primarily responsible for sleep health monitoring, and the chip and sensor configurations are “luxurious” and the design is said to be “the jewellery class”.
ISHO iFlow, which includes both the host and the bed parts, is responsible for sleep intervention and for regulating the temperature of the user during sleep, with a water cycling system in the bed.
It is worth mentioning that in the introduction section, Wang Teng lays directly on the floor to share his experience of use.
Hardware is the foundation, AI is the top stage, and today it is time to stop studying biological signals LLM and partial monitoring algorithms, and to conduct a joint sleep study by experts from Qinghua and the Great North, leading to more complete and accurate monitoring indicators.
The individual Agent, who is ready for rest today, can generate sleep reports for you, can recommend a day's schedule and sleep time based on your energy index.
When the price was published, Wang Teng first applied the classic “Raywood” method, comparing the world's head manufacturer's flagship products (with a price of around $3,000), noting in particular that, assuming that millet did it, it might hit 50%, but the team was a small company that could not do it for a while.
He then announced the price: $1799 for the ring itself and $2199 for the recharging warehouse.
The iFlow smart temperature control system was sold at $9999, the Pro version was sold at $12999, and the customized amount was up to $17,499. Wang Ting Zing, he's never made such a expensive product before.
Wang Ting has revealed that, in a healthy sleep direction, it is possible that in the future it will be possible to put out sleeping positions and air-related products.
Wang Teng also produced a photo of the team in Beijing today, noting that the total number of companies is over 100.
In conclusion, Wang Teng expressed special thanks to Mr. Lu, who said that he greatly valued the experience of Mi and learned how to make a good product and bring a good team.
Wang Teng, who was the director of the Red Rice mobile phone product, often spoke at the Mi Z94Z conference and interacted with users on Twitter to create the topic, leaving rice last year for “infractions” and taking part in the wave of AI hardware, which has been a high-profile business.
In a post-publish interview, Wang Teng revealed that it was hard to form a team in the early stages of entrepreneurship and that “getting people” was a core difficulty; the company's future business model could have two levels: one for smart hardware, the second for health data services, and some for high-level analysis when the future data is big enough and the knowledge base is professional enough to make some paid subscriptions. For overseas expansion, Wang Teng is very clear: corporate positioning is a global brand, and overseas markets do.
Wang Teng answered three key questions: why, is it an IQ tax, and why are few people doing it?
Before presenting the product, Wang Teng first shared his three key thoughts.
First of all, why do you want to start an enterprise on the track of sleeping well? This is a matter of great concern.
Wang Teng mentioned that during the same period last year he fell into the “lowness of life” and that he suffered the most from poor sleep and poor state. He remembered that the Army had said that many industries could do it again with AI, so could sleep products do it again with AI?
He had found that sleep health problems were a key problem currently afflicting the population, with some 276 million people suffering from poor sleep quality in China and 38.2 per cent of adults.
Second, is the sleep product an IQ tax? This is also a question that civilians often have.
As a result, Wang Teng experienced many sleep products on the market, which did not seem to be working well. He also read a number of relevant data and returned to his home school to communicate with the relevant professors.
And finally, he realized that sleep was a system science, related to many factors. Any single product that claims a significant improvement in the quality of sleep is probably an IQ tax.
Thirdly, many of the great technology companies have changed people's awakening 16 hours, and few of them care about sleeping eight hours?
In Wang Teng ' s view, in the pre-AI era, the body was asleep, the equipment was shut down, and in the post-AI era, although the body was asleep, AI could continue to work proactively, thus achieving continuous analytical monitoring, sleep improvement and quality of life.
The quality of the signals monitored is very high in the sleep scene, a very promising market.
For the future, Wang Teng called the goal of the company 5-10 years to build the world ' s leading AI sleep technology ecology.
ii. AI Accelerated R & D, Self-Research Physiological Signals LLM, Personal Agent Access to Mainstream AI Tool
Wang Teng mentioned that AI had helped them to do a great deal in making their products and had accelerated their development.
Since it is an AI sleep technology ecology, not only hardware, Wang Teng has analysed it at the structural level, the upper level being ISHO Inteligence, a technical system for individual sleep health, including Agent, algorithms, scientific research, and the lower level being an ISHO sleep technology eco-product, including monitoring and intervention products.
Wang Teng also made public his core sleep research experts, including Su Ting Rong, Ji-ye Yang, Li Sook Ling, Suring and Wang Xin. In addition, the company cooperates in relevant research with the University of Tsinghua and Beijing University.
PSG is a “gold indicator” in the area of sleep monitoring, and the team plans to collect more than 1,000 clinical PSG data in one year, and currently only nearly 700 PSG data have been collected in the head ring brand for nearly seven years.
The team eventually developed a model of an energy index involving sleep performance, night recovery, and yesterday ' s exercise load. User feedback is measured very accurately.
Wang Teng mentioned in particular that algorithms are the cornerstone of accurate health monitoring and sleep intervention. To this end, the team has self-studyed the physiological signal LLM, which has some advantage at the critical high-quality data level.
At the level of AI agent, it is appropriate today to take up the development of personal Agent, which will allow for health analysis, impact tracking, personalization planning, action and equipment.
It is worth mentioning that the ISHO physical Agent MCP supports access to mainstream AI tools.
Let's get Agent to help you plan a day's schedule and find the best time to get involved in important events.
In App, users can get up in the morning to see the state of the day.
The individual Agent can also remind you of the best sleep time at night to produce detailed sleep reports.
III. HEALTH CLASS "BEAR LEVEL" design, with a full chip sensor, for a maximum of 10 days
For hardware products, the first thing that is visible is the ISHO Ring smart ring product.
Why choose a ring for health monitoring? This is mainly due to the fact that the blood of the finger is more abundant and can provide good conditions for optical pulse signal collection, with a much higher percentage of key characteristic records than on the back under normal respiratory conditions. At the same time, smart rings are lighter and lighter.
In design, ISHO Ring is designed to achieve the appearance and quality of a “goldery class”, which uses integrated aerophysical design, swimming and fitness, and Wang Tentane, who says that the product is currently “too low” and that the process is difficult and still trying to climb the slope.
The number of inner metaware parts of the ring was 116, and the PCB circuit board was bent six times.
ISHO Ring launched light monitoring in this industry, which allows for a full-dimensional perception of environmental light, with a light intensity monitoring range of 0.001 lux-100,000 + lux.
With regard to colour, ISHO Ring is gold, silver and black.
With regard to performance, the ISHO Ring global launch of the Apollo 330B Plus flagship chip allows for the independent operation of the end-side AI monitoring model.
ISHO Ring continued its voyage for 6 to 10 days, with a long-size extension and its batteries using a convection structure, which was said to be safer and more efficient.
In Wang Teng's words, ISHO Ring's sensor specifications are also “luxurious” and have a clear advantage over the head of the industry OURA 5. The average deviation is significantly lower compared to the examination data for the competition.
It is worth mentioning that ISHO Ring was given a dedicated monitoring charging warehouse as a pro-version to monitor temperature, humidity, carbon dioxide, environmental light, noise, which can better assist in the analysis of sleep problems.
IV. Water cycling system mattress + high performance host, smart temperature control to optimize sleep quality
In addition to the ring, it is appropriate today to give publish ISHO iFlow smart temperature control system, a sleep intervention product that includes both the host and the bed parts.
People need the right temperature to sleep, and at different stages of their sleep the temperature changes. The iFlow Smart Temperature Control System allows for sensory monitoring, dynamic warming, double zonal warming, and carries the ISHO Physiological Signal LLM, which operates locally, on the United Nations Development Programme (UNDP) Geneo 420-end side AI computing platform.
The mainframe uses the TEC semiconductor system for cooling heat, which allows for the two-way adjustment of the temperature of the silent voice.
In terms of heat-dispersion capacity, the host carries a heat-dissemination tower of 600 W, which, when comparing heat-dissemination with the “old” line, compares with the rice REDMI K100 Pro Max, which is 289 times the latter.
Special waterways are designed inside the mattresses to make core areas warmer and cooler.
According to open dissertation and internal test data, dynamic temperature control can be effective in helping to improve the quality of sleep by reducing sleep incubation by 10 minutes and increasing the length of deep sleep by 22 per cent.
The Pro version of the mattress surface uses robotic skin fabric sensor technology to detect the user's sleeping position. Pro-end hosts are also better equipped and more powerful, with mattresses heating up to 55°C, high-temperature dictums, graphite heating in the waist, and three sets of adjustments.
The final sentence: Re-sleep with AI. Wang Ting takes the first step.
In view of the fact that today ' s publish ' s AI sleep ecology product, sleep-related LLM, algorithms play a key role, and Agent ' s integration can lead to easier and proactive AI services that optimize user experience.
At present, health is the focus of a number of technological giants and entrepreneurs, with a relatively subdivided sleep-health track, and Wang Teng's initial selection of products, such as rings, beds, etc., and the integration of AI capabilities, which can indeed achieve some unique experiences.
Whether Wang Teng will be able to obtain market recognition for his first start-up and, with AI, whether the product pattern in the area of sleeping health will be further expanded will remain to be seen.
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