苹果CEO：不会为了做AI而做产品

苹果CEO约翰·特努斯近日接受采访时，为苹果当前在人工智能领域的布局进行辩护。过去几年，外界常认为苹果在AI赛道落后，尤其是苹果推迟推出更强版本的Siri，该功能直到今年夏天才正式上线。特努斯是苹果资深高管，9月初正式出任CEO。他承认“每个人都有自己的看法”，但坚称：“我对我们现在所处的阶段很满意。”

特努斯补充，苹果一定会在新产品中运用人工智能，但他表示：“我们不想为了做AI而推出AI。如果我们做得好，用户不会去思考这个功能到底是AI实现的，还是传统软件实现的。重点在于，我们是否打造出用户真正喜爱的产品。”

当被问及AI是否会对苹果及其生态带来颠覆性改变，比如智能体可能让应用程序变得不再必要时，特努斯回应：“我想那或许会让生活变得十分便捷，但产品打造是一件极具人文色彩、充满个人创意的事，也是我们热爱的事业。”

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Apple CEO John Tenus was interviewed recently to defend the current configuration of Apple in the field of artificial intelligence. Over the past few years, apples have often been considered to be lagging behind on the AI track, especially since apples delayed the release of a stronger version of Siri, a feature that was not officially on line until this summer. Tenus, a senior apple executive, was officially designated CEO in early September. He acknowledged that “everyone has his own views”, but insisted that “I am satisfied with the stage we are at”.

Tenus adds that apples are bound to use artificial intelligence in new products, but he says, "We don't want to launch AI for it. If we do well, users will not think about whether this function is done by AI or by traditional software. The point is, do we make what users really like?"

When asked if AI would bring subversive changes to apples and their ecology, such as AI agent, which might make the application no longer necessary, Tenus responded: “I think that might make life very easy, but product-making is a very human, personal and creative thing, and a cause we love.”

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