Google让企业更容易通过它的"连接Apps平台"的首发式，将自己的应用与其在整个Search和Gemini的AI体验连接。
今年早些时候，Gemini和Google搜索中的推出，连接的应用程序让用户安全地链接和与受欢迎的第三方服务互动，然后用它们来采取具体行动。 例如，你可以连接到Canva来设计传单，也可以连接到YouTube Music来构建播放列表。
ChatGPT和Meta的Muse等消费者化的AI服务，其前提是，这种集成最终可以使消费者的行为脱离发布，而使用个人应用，取而代之的是通过其所偏爱的AI提供商使用自己最喜爱的服务。
然而，要成功地捕捉和保持消费者的注意力，实际上必须探索广泛的连通应用。
Google的理念是通过允许用户提交自己连接的应用软件并监控其性能，向任何希望通过Search或Gemini联系用户的企业或开发商敞开大门。
该平台预览目前以β形式提供给美国开发者，并将允许开发者构建并提交可跨Google产品使用的应用。
要启动，开发者将使用 AppFunctions API 与云托管的 MCP(模式上下文协议)服务器或 Android MCP 集成，然后使用 Google 连接控制台进行注册，测试并提交他们的应用，Google 解释。
基本上，这个过程让devs将其应用与Google的服务连接起来，这样就可以与搜索巨头的AI功能一起使用。 开发者还可以选择是希望他们的应用通过Search,Gemini应用提供，还是两者兼有。
应用程序直播后，开发者可以跟踪流量，耐久和出错率，并保持对其品牌身份的控制，如其经核实的标志和经认证的账户。
与SEO允许公司和网站显示搜索引擎排行榜的方式类似，这很可能是企业希望其服务在代理网络上更能为用户所见的起步之一。
Google已经拥有超过50个在Gemini提供的连接App，包括来自Adobe,Excerian,Loceriza,Peloton等合作伙伴，以及它自己的扩展系列服务，从工作场所和相片到YouTube Music和Google Home.
这些应用程序将在接下来的几周内来到Google搜索。 今天的搜索集成较少，以Instacart,Canva,YouTube Music,Yahoo Fantasy Football等应用为主。
Google 称冥想app Calm是这项努力的另一个新合作伙伴，其app很快会同时在Gemini和Search上发布。
新的"Connected Apps"平台在公开预览中，供签约等待列表的美国开发者使用。 Google没有分享何时可以更广泛地提供。
本文由 AI宝库自动抓取并翻译，版权归原作者所有；如需查看原文请点下方链接。
Google is making it easier for businesses to connect their apps to its AI experiences across Search and Gemini with the debut of its Connected Apps Platform.
Introduced in Gemini and Google Search earlier this year, connected apps let users securely link and interact with popular third-party services, then use them to take specific actions. For instance, you could connect to Canva to design a flyer, or to YouTube Music to build a playlist.
We’ve seen varying takes on the idea by other consumer-facing AI services like ChatGPT and Meta’s Muse. The premise is that such integrations could ultimately shift consumer behavior away from launching and using individual apps to instead using their favorite services through their preferred AI provider.
However, to successfully capture and retain consumers’ attention, there have to actually be a wide range of connected apps to explore.
Google’s idea is to open its doors to any business or developer that wants to reach users through Search or Gemini by allowing them to submit their own connected apps and monitor their performance.
The platform preview is currently available in beta to developers in the U.S., and will allow developers to build and submit apps that can be used across Google’s products.
To get started, developers would integrate with a cloud-hosted MCP (Model Context Protocol) server or Android MCP using the AppFunctions APIs, then use the Google Connected Console to register, test, and submit their app, Google explains.
Essentially, this process lets devs connect their app to Google’s services so it can be used with the search giant’s AI features. Developers can also choose whether they want their app to be available via Search, the Gemini app, or both.
After the app is live, developers can track traffic, latency and error rates, and maintain control over their brand identity, such as their verified logos and authenticated accounts.
Similar to how SEO allowed companies and websites show up search engine rankings, this could well be one of the initial steps for businesses that want their services to be more visible to users on the agentic web.
Google already has over 50 Connected Apps available in Gemini, including from partners like Adobe, Experian, Localiza, Peloton, and others, in addition to its own expansive set of services, from Workplace and Photos to YouTube Music and Google Home.
These apps will now come to Google Search over the next few weeks. Search today has fewer integrations, featuring apps like Instacart, Canva, YouTube Music, Yahoo Fantasy Football, and others.
Google said meditation app Calm is another new partner on this effort, and that its app will soon launch on both Gemini and Search.
The new Connected Apps platform is in public preview for U.S. developers who sign up for the waitlist. Google did not share when it would become more broadly available.
Auto-fetched and translated by AI Gem Box. All rights belong to the original author.