最近,苹果就因为这么一桩事,又被网友狠狠吐槽了一通。
尤其是两年前买了M4 iPad Pro的老用户,看完更是血压飙升。
甚至有网友直言:
苹果这刀法,已经到了“不人道”的程度。
到底怎么回事?
苹果“牛奶倒河里”式操作翻红
这事儿还得从X上一条浏览量破两百万的帖子说起。
就在最近,博主@mylifcc突然开喷,称苹果的“精准刀法”已经进化到了“不人道(inhumane)”的程度。
矛头直指2024年发布的M4 iPad Pro。
明明装了标称容量合计12GB的内存颗粒,苹果却只给用户8GB可用内存。
内存的钱都花了,颗粒也焊进主板了,苹果却愣是让其中4GB容量闲着。
图啥呢?
博主给出的解释相当扎心:
还不是为了守住高配版的溢价空间!
毕竟低配8GB,高配16GB,想要更多内存就得多花钱升级。
要是低配直接给到12GB,谁还愿意为了那4GB差距多掏钱?
苹果宁愿自己多花钱买硬件,也不肯让低配用户占到一点便宜。
这操作,谁看了不说一句“这不就是科技版的牛奶倒河里?”
而这场争议的源头,还要追溯到两年前。
2024年5月,苹果推出了M4 iPad Pro,256GB和512GB版本统一内存只有8GB,想要16GB,就得直接升级到1TB或2TB版本。
典型的苹果精准刀法。
结果新机刚上市没多久,MacRumors论坛上一位名叫layerstack的网友,就从拆机照片里发现了猫腻。
部分8GB版本M4 iPad Pro的主板上,竟然搭载了两颗标记为Z8DMS的美光内存封装。
网友顺着编号一查,发现对应的内存封装标称容量为48Gbit。
换算过来,每颗6GB,两颗加起来刚好12GB。
好家伙,苹果官方标称8GB,主板上的内存颗粒容量却足足有12GB?!
更有意思的是,高配版本也被扒了出来。
1TB版本使用的是另外两颗8GB内存封装,合计16GB,和官方标称完全一致。
合着高配16GB给得明明白白,低配却有4GB颗粒容量没体现在可用内存里?
这一发现很快引起科技媒体关注。
2024年5月20日,Tom’s Hardware专门发文,讨论8GB版本的M4 iPad Pro是否实际搭载了12GB内存。
问题也就来了:
苹果到底图什么?都已经装上12GB的内存颗粒了,干吗还要限制在8GB?
一种可能是供应链和成本。
M4芯片对内存带宽有一定要求,苹果可能发现使用现成的6GB封装,比采购或定制符合要求的4GB封装更划算。
另一种猜测,就有点耐人寻味了。
为了产品分级。
低配8GB,高配16GB,内存差距足足一倍。
而且想升级内存,还得顺带把存储容量升级到至少1TB。
要是低配给到12GB,高低配之间就只剩4GB的差距,部分用户自然也就没那么大动力买高配了。
这也是此次X博主最不满的地方:
苹果为了维持产品档位,宁可让现成的硬件容量闲置,也不愿意让用户多用一点。
不过,这里还有个关键细节。
目前拆机照片和颗粒编号能够支持的,是部分M4 iPad Pro使用的内存封装标称容量合计12GB。
至于额外的4GB能否正常启用、苹果是否主动进行了软件限制,以及背后究竟有什么商业考量,尚无确凿证据。
但有一点很明确:
当年这些M4 iPad Pro用户,最终能用到的就是8GB内存。
而这少掉的4GB,到了两年后,偏偏又撞上了苹果最新的AI功能门槛。
苹果这刀法,还有两年延迟伤害?
今年6月,苹果在WWDC上正式发布iPadOS 27,同时带来了新一代Siri AI。
虽然Siri AI国行版一鸽再鸽,但海外部分新功能的硬件要求已经公布。
其中,更自然的Siri语音、更高精度的端侧听写等能力,对iPad提出了一条新门槛:
M4或更新芯片,外加至少12GB统一内存。
这下,低配M4 iPad Pro用户一看,傻了。
芯片是M4,达标。
内存只有8GB,没达标。
好家伙,芯片明明还够用,结果愣是被4GB内存卡在了门外。
更巧的是,当年根据拆机图片推算,这款机器的内存颗粒标称容量合计12GB,恰好比系统实际可用的容量多出4GB。
这下是真有点难绷了。
当然,这里还是得说清楚。
8GB版本依然支持大量Apple Intelligence功能,受影响的主要是前面提到的“更高级的”部分特定能力。
目前也没有证据表明,只要把疑似多出来的容量开放,这些AI功能就一定能正常运行。
但对花大价钱买Pro的老用户来说,这条限制依然相当扎心。
谁能想到,当年只存在于拆机图片里的几GB内存,两年后竟然关系到了新功能的入场资格。
更气人的还在后面。
现在连定位更低的iPad Air,都已经全系标配12GB了。
今年3月,苹果发布搭载M4芯片的新款iPad Air,统一内存从8GB提高到12GB,增幅达到50%。
11英寸版本的起售价仍为599美元。
苹果甚至在发布稿里专门强调,12GB统一内存和120GB/s内存带宽,有助于设备更快运行AI模型。
与此同时,2025款M5 iPad Pro也已经将256GB和512GB版本的统一内存提高到12GB。
这么一对比,老用户更难绷了。
两年前售价更贵、定位更高的M4 iPad Pro,如今在部分AI功能支持上,竟然输给了更新、更便宜的M4 iPad Air。
关键M4 iPad Pro和M4 iPad Air用的还是同一代芯片。
老Pro的屏幕、接口等配置依然更强,但到了这次AI功能限制面前,“Pro”的名头还真帮不上忙。
过去大家吐槽苹果内存给得抠门,影响的无非是多开几个App、运行大型软件或者后台保活。
AI时代一来,玩法彻底变了。
内存不再只影响设备跑得快不快,还开始决定用户有没有资格体验最新的端侧AI能力。
偏偏iPad的统一内存又不能自行升级,买的时候是8GB,往后基本就只能一直是8GB。
至于未来还能不能跨过苹果的新功能门槛,就只能看苹果下一次把线画在哪里。
就,还是苹果会玩啊……
One More Thing
以前在历史课本里看到,经济大萧条时期,资本家宁愿把牛奶倒进河里,也不愿意降价出售。
当时只觉得荒谬。
(是那种明知道它为什么发生,依然觉得荒谬的荒谬)
如今再看苹果这套操作,多少有点熟悉的味道。
正如博主吐槽的那样:
想当年,我们还吐槽苹果把8GB内存卖得跟黄金一样贵。
现在才知道,原来黄金早就装进你的设备里了——苹果只是给它上了把锁,然后把钥匙扔进了太平洋。
只能说,时代变了。但资本,永远都是那个资本。
本文由 AI宝库自动抓取并翻译,版权归原作者所有;如需查看原文请点下方链接。
Recently, apples have been thrown down by Internet users for this.
Especially the old user who bought M4 iPad Pro two years ago, and then the blood pressure went up.
Even online sources have said:
Apple has reached the level of “inhumane”.
What's going on?
The apple "milk in the river" operation turns red.
This has to start with a two million page on the X page.
Just recently, the blogger, @mylfcc, suddenly sprayed, claiming that the apple's “precision knife” had evolved to “inhumane”.
publish's M4 iPad Pro in 2024.
The apples are available to the user only for 8GB, even though they contain particles with a nominal capacity of 12GB.
The memory money was spent and the particles were welded into the main plate, while the apples left 4GB capacity.
What is it?
The blogger gave a very good explanation:
It's not to hold up the premium space!
After all, a low of 8 GB and a high of 16 GB would cost a lot more to upgrade for more memory.
Who would pay more for the 4-GB gap if it was paid directly to 12-GB?
Apples prefer to spend more of their own on hardware and not let low-end users take advantage of it.
And who's gonna say, "Isn't this just a technical version of milk pouring in?"
The source of this controversy dates back two years.
In May 2024, Apple introduced M4 iPad Pro, 256GB and 512GB versions of the Unified Memory only 8GB, which would have to be upgraded directly to 1TB or 2TB versions.
Typical apple precision.
As a result, shortly after the new machine was put on the market, an Internet friend at the MacRumors Forum, a playerstack, found obnoxious in a photograph of the machine.
On the main board of part 8GB version M4 iPad Pro, two Z8DMS-marked luminous memory seals were carried.
The network followed the numbering and found that the corresponding memory envelope capacity was 48 Gbit.
convert came in, and each one was 6GB, and two together was just 12GB.
Dude, apples are officially called 8GB, but the memory on the main plate is 12GB!
And more interestingly, the high-end version was also taken out.
The 1TB version uses two additional 8GB RAMs, totalling 16GB, identical to the official label.
With a high of 16 GB, and a low of 4 GB particle capacity not reflected in available memory?
This discovery quickly attracted the attention of the scientific media.
On 20 May 2024, Tom's Hardware sent a special communication to discuss whether the 8GB version of M4 iPad Pro actually carried the 12GB RAM.
The question is:
What's the apple for? It's already filled with 12 GB RAM. Why limit it to 8 GB?
One could be supply chains and costs.
M4 chips have certain requirements for memory bandwidth, and apples may find it more cost-effective to use a ready-made 6GB cover than to procure or customize a 4GB cover that meets the requirements.
Another guess, it's kind of interesting.
For product classification.
The RAM gap is double that of a low of 8GB and a high of 16GB.
Also, to upgrade memory, the storage capacity has to be upgraded to at least 1 TB.
If the ration is low to 12 GB, there is only a 4 GB gap between the high and low, and some users are naturally less motivated to buy the GB.
This is one of the most dissatisfied places for X bloggers:
Apples, in order to maintain their product slots, prefer to leave available hardware capacity idle rather than to use more.
But there is a key detail here.
The current photo and particle numbers of the shredder are supported by a total of 12 GBs of memory envelopes used in part M4 iPad Pro.
There is no conclusive evidence as to whether the additional 4GB is functioning properly, whether Apple has initiated software restrictions and what business considerations are behind them.
But one thing is clear:
The M4 iPad Pro users were ultimately able to use the 8GB memory.
And that's the missing 4GB, and two years later it hit the Apple's latest AI functional threshold.
Apple, two years to delay?
In June of this year, Apple officially publishiPados 27 on WWDC, bringing a new generation of Siri AI.
Although the Siri AI editions are back and forth, the hardware requirements for some of the new functions abroad have been published.
Of these, the more natural Siri voice, higher precision end-side hearing, etc. sets a new threshold for iPad:
M4 or update chips plus at least 12 GB uniform memory.
Here, low-end M4 iPad Pro user look, stupid.
The chip is M4, meeting the standards.
The memory is only 8 GB, not meeting the target.
Dude, the chip was good enough, and it got stuck outside the door with the 4GB memory.
It also happens that in the year, based on the image of the dismantling machine, the memory particle capacity of the machine totalled 12GB, which is 4GB more than the actual capacity available to the system.
It's a bit difficult.
Of course, we still need to be clear here.
The 8GB version continues to support a large number of Apple Inteligence functions, mainly affected by the “higher” specific capabilities mentioned earlier.
There is also no evidence to suggest that these AI functions will function as long as the suspected excess capacity is open.
However, this restriction is still quite strong for older users who spend a lot of money on Pro.
Who would have thought that, two years later, the presence of only a few of the GB memory in the image of the machine was relevant to the eligibility for new functions.
More angry people are still behind.
Even the lower-positioned iPad Air is now fully equipped with 12GB.
In March this year, Apple publish launched the new iPad Air with M4 chips, raising the unified memory from 8 to 12GB, an increase of 50 per cent.
The start-up price for the 11-inch version remains $599.
Apples, even in publish manuscripts, specifically emphasize that the 12GB unified memory and 120GB/s memory bandwidth help equipment to run AI models faster.
At the same time, Section 2025 M5 iPad Pro has also increased the unified memory of 256GB and 512GB versions to 12GB.
This comparison makes it harder for old users.
Two years ago, M4 iPad Pro, which was more expensive and better-positioned, lost to the newer, cheaper M4 iPad Air in part AI functional support.
Key M4 iPad Pro and M4 iPad Air are still identical chips.
Old Pro's screens, interfaces, etc. are still stronger, but the title of "Pro" can't help in the face of AI's functional limitations.
In the past, people had been able to spit on the apples, which had the effect of opening a few more Apps, running large-scale software or back-office maintenance.
At the beginning of the AI era, the game changed completely.
The memory no longer only affects the fast running of the equipment, but also begins to determine whether the user is qualified to experience the latest end-to-end AI capabilities.
The unified iPad memory cannot be upgraded on its own. It is bought at 8GB, which will remain essentially 8GB.
As to whether or not the future will be able to cross the new threshold for apples, it is only possible to see where they will be next.
Just, apples play.
One More Thing
As previously seen in history books, during the Great Depression capitalists preferred to pour milk into the river rather than sell it at reduced prices.
It was just ridiculous.
It's kind of ridiculous to know why it happened.
Now look at the apple set. It's a little familiar.
And as the blogger put it:
We also sold the 8GB memory as expensive as gold.
Only now to know that the gold was already in your device -- apples just locked it up and threw the key into the Pacific Ocean.
Time has changed, to say the least. But capital, always that capital.
Auto-fetched and translated by AI Gem Box. All rights belong to the original author.