Epic Games负责人蒂姆·斯威尼再次批评Steam的生成式AI披露要求。他认为，商店页面上的相关标记可能从技术说明变成一种立场标签，使部分反对AI的消费者将负面态度转向开发团队，并影响作品销量。
这场讨论始于云端生成工具公司Fal员工马特·沃克曼的发文。沃克曼称，到了2026年仍要求披露AI使用情况十分荒谬，斯威尼随后表示支持，并形容这种做法令人反感。他此前还将此类标签比作“红字”，认为随着AI进入更多开发环节，单独标记会逐渐失去意义。
Steam目前要求开发者说明生成式AI的具体用途。《使命召唤：现代战争4》的商店页面便注明，团队使用这类工具制作了部分游戏资源。Valve表示，这项政策旨在保持透明，让购买者了解内容的产生方式；平台并未禁止开发者采用新技术，相关规则也可能继续随技术变化调整。
争议同时涉及训练材料的权利、AI对创作流程的影响以及大型AI系统的环境成本。Epic近期更新Epic Games Launcher时也主动提到使用AI辅助编程；其虚幻引擎游戏创作活动曾设置生成工具要求，之后又改为由参赛者自行决定使用程度。目前，双方分歧集中在消费者知情权与开发者声誉风险的平衡上，斯威尼尚未提出替代现行标记制度的具体方案。
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Tim Sweeney, head of Epic Games, again criticized Steam's production-based AI disclosure requirements. In his view, the relevant labels on the store page could be transformed from a technical note to a position label, which would allow consumers who were partially opposed to AI to shift negative attitudes to development teams and influence the volume of work.
This discussion began with a letter from Matt Walkerman, a staff member of Fal, the cloud-generated tool company. According to Walkerman, it was absurd to still demand disclosure of the use of AI by 2026, and Sweeney subsequently expressed support and described it as offensive. He had previously compared such labels to “red” and believed that as AI entered more development, separate tags would gradually become meaningless.
Steam is currently asking developers to specify the specific uses for the generation of AI. As indicated on the shop page of Mission Call: Modern War 4, the team used such tools to create part of the game resource. According to Valve, the policy is intended to be transparent and to inform buyers about how content is generated; the platform does not prohibit developers from adopting new technologies, and the rules may continue to adapt to technological changes.
The dispute concerned both the right to training materials, the impact of AI on creative processes and the environmental costs of large AI systems. Epic recently updated Epic Games Launcher, who also mentioned the use of AI-aided programming; its fictional engine game creation activities set out the requirements for generating tools and then changed to the level of use to be determined by the participants themselves. Currently, differences have centred on the balance between the right of consumers to know and the reputational risk of developers, and Sweeney has yet to propose a specific alternative to the current marking regime.
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